Privacy policy
About This Policy
Paws Peace operates this store and website, including all related information, content, features, tools, products and services (the "Services"). Our Services are powered by Shopify.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. Please read it carefully. By using our Services, you acknowledge that you have read and understood this policy.
For the purposes of applicable data protection law, including the EU General Data Protection Regulation (GDPR), Paws Peace is the data controller of your personal information. Our contact details are at the end of this document.
What Personal Information We Collect
Personal information means information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with us:
Contact details, including your name, billing address, shipping address, and email address. Financial information, including payment card details, transaction information, and payment confirmation — this is processed securely through Shopify's payment infrastructure. Account information, including your username, password, and account preferences. Transaction information, including items you view, add to your cart, purchase, return, or cancel. Communications you send us, such as customer support enquiries. Device and usage information, including your IP address, browser type, and how you navigate our website.
Where We Collect It From
We collect personal information directly from you when you create an account, place an order, or contact us. We also collect it automatically through your use of our website, including through cookies and similar tracking technologies. In some cases, information may be provided by our service providers or third-party partners, such as Shopify.
Why We Use Your Personal Information and Our Lawful Basis
Under GDPR, we are required to have a lawful basis for each way we use your personal information. We use your information for the following purposes:
To fulfil your orders and process payments — lawful basis: performance of a contract. This includes processing transactions, arranging shipping, handling returns and exchanges, and sending order-related notifications.
To manage your account — lawful basis: performance of a contract. This includes creating and maintaining your account and keeping your preferences.
To communicate with you about your orders or enquiries — lawful basis: performance of a contract and legitimate interests.
To send you marketing emails about our products and promotions — lawful basis: consent. You may opt out at any time by using the unsubscribe link in any marketing email, or by emailing us at hello@pawspeace.com. If you opt out of marketing, we may still send you non-promotional emails about your account or orders.
To prevent fraud and keep our Services secure — lawful basis: legitimate interests.
To comply with legal obligations — lawful basis: legal obligation. This includes responding to lawful requests from authorities and complying with applicable law.
To improve and personalise our Services — lawful basis: legitimate interests. This includes analysing how customers use our website to make it better.
Who We Share Your Information With
We do not sell your personal information. We may share it with third parties only in the following circumstances:
With Shopify, which hosts our store and processes payments and data on our behalf. Shopify acts as a data processor in this context. To learn more about how Shopify handles your data, visit https://www.shopify.com/legal/privacy.
With other service providers who help us operate our business, such as shipping carriers, IT providers, and analytics services. These parties are only permitted to use your data to perform services on our behalf.
With advertising and marketing partners to show you relevant advertisements, based on your activity on our store. You have the right to opt out of this — see Your Rights below.
When required by law, such as in response to a valid legal request, court order, or to protect our rights or the safety of others.
In the event of a business transaction such as a merger or acquisition, your information may be transferred as part of that transaction.
Shopify and Data Processing
Our Services are hosted by Shopify. Information you submit through our store is transmitted to and processed by Shopify, which may store and process it in countries other than where you reside. Shopify maintains its own privacy practices and, for certain enhanced features, acts as an independent data controller. For those purposes, Shopify is responsible for responding to your data rights requests. You can learn more and exercise your rights regarding Shopify's processing at https://privacy.shopify.com/en.
Cookies
We use cookies and similar technologies to operate our website, remember your preferences, analyse site traffic, and support marketing. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our store.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.
Children's Data
Our Services are not intended for children under the age of 18, or the age of majority in your jurisdiction if higher. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us at hello@pawspeace.com and we will delete it promptly.
How Long Do We Keep Your Information
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including to maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete or anonymise it securely.
International Transfers
As we operate within the European Union and use Shopify as our platform, your personal information may be transferred to and processed in countries outside the EEA or the UK. Where such transfers occur, we ensure they are protected by appropriate safeguards, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognised under applicable law.
Your Rights
Depending on where you live, you may have the following rights regarding your personal information. If you reside in the EU or EEA, these rights are guaranteed under GDPR:
Right to access — you may request a copy of the personal information we hold about you. Right to correction — you may ask us to correct inaccurate or incomplete information. Right to deletion — you may ask us to delete your personal information, subject to certain legal exceptions. Right to portability — you may request that we transfer your data to you or to another service provider. Right to object — you may object to our processing of your data where we rely on legitimate interests as our lawful basis. Right to restrict processing — you may ask us to limit how we use your data in certain circumstances. Right to withdraw consent — where we rely on consent (such as for marketing), you may withdraw it at any time without affecting the lawfulness of prior processing.
To opt out of targeted advertising or the sharing of your data for marketing purposes, please email us at hello@pawspeace.com and we will action your request promptly.
To exercise any of your rights, please contact us at hello@pawspeace.com. We will respond within the timeframe required by applicable law and will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.
Complaints
If you have a complaint about how we handle your personal information, please contact us first at hello@pawspeace.com. We will do our best to resolve it promptly.
If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. In Latvia, the relevant authority is the Data State Inspectorate (Datu valsts inspekcija), which can be reached at www.dvi.gov.lv. A full list of EEA supervisory authorities is available at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically.
Contact
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Email: hello@pawspeace.com. Address: Paws Peace, Čiekurkalna 5. šķērslīnija 26A, Rīga, LV-1026, Latvia
